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Identity for NID’s annual Navratri festival.

ROLE:

Team lead · Creative direction · Visual design · Photography · Print production

AUDIENCE:

Garba-goers in Ahmedabad and the NID community, of all ages.

TEAM:

6

DURATION:

4 weeks

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Antaragni

2025

Visual Identity

2025

Identity for NID’s annual Navratri festival.

ROLE:

Team lead · Creative direction · Visual design · Photography · Print production

AUDIENCE:

Garba-goers in Ahmedabad and the NID community, of all ages.

TEAM:

6

DURATION:

4 weeks

How might a festival identity capture the devotion & feeling of losing yourself in Garba?

Garba is a circular dance from Gujarat, performed over the nine nights of Navratri. Dancers move around an idol of the Goddess Durga. Antaragni, “the inner fire”, is the devotion that ignites in every dancer, each lost in the rhythm, as they celebrate the triumph of good over evil.

ROLE:

Team lead · Creative direction · Visual design · Photography · Print production

AUDIENCE:

Garba-goers in Ahmedabad and the NID community, of all ages.

TEAM:

6

DURATION:

4 weeks

Project body — build each project from blocks on the 6-column grid. Add, stack and rearrange freely.